Tri Robinson, an evangelical pastor in Idaho who is also a life-long environmentalist, has battled throughout his life to try to get conservative Christians, many of whom do not take the environment seriously, to realize that being a conservative Christian and an environmentalist are not mutually exclusive. Most environmental films seem to be framed for a liberal audience – i.e. they preach to the converted. Cowboy And Preacher aims at the unconverted, while also offering liberals and non-Christians a fascinating portrayal of conservative evangelical life, values and mindset. This film is absolutely timely. Not only is the destruction of the environment probably the most important issue facing all people, but also many American politicians and voters are in denial about it. In the film we see the efforts Tri makes to create a green conservative church and unite this with his life as a rancher, all the while developing a Christian system of ideas that unites environmentalism with moral development and action.